This animated video that Wienot Films produced for BlackRock started its visual conception on my desk as I had the honor of working through the storyboard and how we might visually see the narration come to life. It is always exciting for me to work work on an explainer video like this, in which I will not follow it all the way to a whiteboard video but will see another artist, illustrator or animator take my storyboard and create an awesome product video or explanatory video like this one. I really enjoy seeing the visual seeds I get to plant and watching them bloom into an incredible garden of activity in animation.
This was particularly fun for me as at first I wasn't clear on it not being a sketch or hand drawn video in the whiteboard style. I only have myself to blame for the unclarity but I believe this one was part of a few others that were in production at the same time and I do tend to get confused on which is which when there are multiples in the pipeline at the same time.
When the realization finally occurred to me that I would not be drawing on the whiteboard for this video I was almost a little sad as I had imagined a lot of the fun drawings to try and portray the difficulty the climbers were going to have reaching the summit.
I think the animator did an amazing job in their style to create a really cool video and you too can now watch our guest couple reaching their financial goals as they metaphorically reach the top of the mountain!
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