Formula One on a dirt track!

The evolution of an idea and the progress a video goes through from its initial inception through to completion is like an adventure. The initial idea of the video most often includes a story but also a metaphor. We have found that if we can build a story around a known symbol we can tell the story of the new product or difficult to understand idea feel easier for the viewer to say, "Oh, I get it now!"

One of the first concepts that we need to develop is a mental hook that grabs the viewer at the beginning and helps the individual watching the video feel some sympathy for the main character. We all have problems and challenges in life and if the viewer can feel somehow connected to the main character then we are more likely to share the cool solution we are trying to share.

This video we made at Wienot Films includes the an homage to the awesome world of Formula One racing. Each video story has its own set of challenges to overcome and one that is almost universal is maintaining all the required bits of information in the story to appropriately describe the product. There are times when these extra bits of information can easily fit within the story and times when the extra bits don't naturally fit and make what could have been a smooth quick story into more of a longer instructional video. We always try to keep videos short and a story that is as fun to watch as it is educational, inspirational and achieves the goal of the client.

This exciting video was for SimCorp had a really cool formula one race car and a few other cars that were really fun to design and draw. We are looking forward to some more really cool videos in the future!