Who doesn't like fútbol?

 

Not every video I get to work on ends up being a Whiteboard style but I feel amazing when I get to contribute to a video that has this sort of action and activity in the characters as the traditional whiteboard style doesn't usually have this sort of animation! 

Wienot Films is capable of a wide variety of styles with a host of options that can help make any client excited to see their dream come to life in an explanatory video.

This video was the brain child of BlackRock to help inform about the Clara index that is offered. It was fun to see an older couple and their predicament of trying to make a positive financial future for themselves. The video also uses the analogy of the various players on a soccer team and each one has their own strengths and weaknesses. We can see that each player on a team will be used at different times to help the team win just like the couple can use the advertised services to better improve their position and in the end their desired 'goals' will help determine the better questions to ask to their financial advisor to come up with just the right plan!

You'll have to give this video a watch and let me know what you think of the players running and kicking the ball, I was really impressed with what the animator did!

Formula One on a dirt track!

The evolution of an idea and the progress a video goes through from its initial inception through to completion is like an adventure. The initial idea of the video most often includes a story but also a metaphor. We have found that if we can build a story around a known symbol we can tell the story of the new product or difficult to understand idea feel easier for the viewer to say, "Oh, I get it now!"

One of the first concepts that we need to develop is a mental hook that grabs the viewer at the beginning and helps the individual watching the video feel some sympathy for the main character. We all have problems and challenges in life and if the viewer can feel somehow connected to the main character then we are more likely to share the cool solution we are trying to share.

This video we made at Wienot Films includes the an homage to the awesome world of Formula One racing. Each video story has its own set of challenges to overcome and one that is almost universal is maintaining all the required bits of information in the story to appropriately describe the product. There are times when these extra bits of information can easily fit within the story and times when the extra bits don't naturally fit and make what could have been a smooth quick story into more of a longer instructional video. We always try to keep videos short and a story that is as fun to watch as it is educational, inspirational and achieves the goal of the client.

This exciting video was for SimCorp had a really cool formula one race car and a few other cars that were really fun to design and draw. We are looking forward to some more really cool videos in the future!