One of the more challenging activities as a visual development artist for an explanatory video production company, like Wienot Films, is to invent and use as much iconography or imagery as we can to tell stories or express ideas, especially with the abstract topics.
We try to use as few words as possible on screen to keep the viewer from having to work harder in reading words in order to understand the story.
There are a couple of main difficulties in this process, the first is to either use the same basic icons that everyone else is using. While being easily understood it can also lack in originality or that wow factor we strive to deliver to each client while maximizing the memorability of their video.
The opposite approach is to create a new language of icons to tell the story or explain the idea. We feel this approach runs the risk of the audience not fully understanding the concept or simply getting lost in trying to understand what is being explained and concentrating on simply figuring out what each individual icon is suppose to mean.
It is a constant struggle, one that we enjoy taking on as we help each of our clients fulfill their dreams and desires to explain their story one explainer at a time!
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